Innsworth  Phase 1 (named ‘Whittle Gardens’ by Taylor Wimpey) is part of a 72 hectare mixed use development to provide 1300 new homes, district centre, primary school, leisure and retail facilities, together with new employment opportunities and improved infrastructure.

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Following Outline approval, we were appointed to prepare and submit the Reserved Matters application on Phase 1 which consists of a mix of open market and affordable 1 & 2 bedroom apartments and 2, 3 and 4 bedroom houses. As this was the first application on this major development a number of pre-application discussions were held with the planner and urban designer of Tewkesbury Borough Council to resolve the key issues of street hierarchy and character generation and as a result a number of re-plans and a complete set of new house type designs were required.

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Once approved the Site Wide Masterplan established a series of character areas across the development in order to provide the correct urban design response, sense of place and individual identity. The spine road areas have a higher density with a mix of taller apartments and terraced townhouses to reinforce the formality of the avenue and designed in a contemporary theme using a simple and limited palette of materials to be visually distinctive.

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The remainder falls within the Core Neighborhoods’ Character Area and designed to act as a transition between the Spine Road and northern Hatherley Ribbon Park Character Areas and  provides more informal, lower scale development. In order, to provide a sensitive and suitable interface with the varying surrounding land uses, a series of sub character areas were created within the overall Core Neighborhoods’ area to include a mix of contemporary and more traditional style dwellings.

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Careful consideration was given to the site frontage area to provide a clear and distinctive gateway to the site whilst being sympathetic and integrating with the existing surrounding development.